RASTER VS VECTOR
The short answer is: VECTOR EVERYTIME!
We have added a slider here to demonstrate the difference between Raster vs. Vector. The most common mistake people make is to assume an image that looks good on screen is ready for print, but in reality, it is not.
Raster files are pixel-based artwork meaning these files cannot be increased in size without the loss of image quality (pixelation). If raster files are to be used you must assure that they be of 300dpi at print size or larger if possible.
Vector files are, simply put, mathematical equations that are represented on our screen. These equations (vector artwork) are indefinitely scalable, meaning they will not pixelate no matter what size you make them.
WHAT IF MY ART IS WRONG?
If the art you submitted is incorrect or doesn’t meet print standards, we will contact you and advise you on what needs to be fixed. If you are needing our assistance with art, we can do our best to re-create what you send us at our hourly art rate of $65.00/hr. We can estimate the amount of time required to prepare the artwork before we ever get started.